Sony’s new ZV-1 camera is built for vlogging

How much personalization do you want your cameras to have? Some purists prefer completely manual cameras, allowing for absolute control over every aspect of their photos. Other professionals prefer a more consumer-friendly approach to photography, balancing easy-to-use functions with stellar photo quality.

Combining both aspects, the recently launched Sony ZV-1 is an all-in-one compact camera built specifically for casual video shooters. A boon to the vlogging community, the ZV-1 maintains both uncompromising video quality with ease of use.

Featuring a 1.0-type stacked Exmor RS CMOS image sensor and the latest BIONZ X image processor, the camera shoots at 4K resolution with in-body image stabilization. Inside, a 24-70mm f/1.8-2.8 large-aperture lens allows for dynamic bokeh control. Named the Bokeh Switch feature, the camera can increase and decrease background blur according to preference without losing its main focus.

In the same vein, the new Product Showcase feature allows for an easy transition between different focal points, such as switching between a subject’s face and a focused object. As the name suggests, the feature helps vloggers easily unbox and review products.

A Face Priority autoexposure feature automatically adjusts the device’s exposure settings depending on the brightness of the background. It will prioritize the subject’s face, ensuring correct exposure settings regardless of background. With the feature, it’s easier to shoot in bright sunlight, low-light conditions, and transitioning quickly between the two.

Besides what’s inside, the camera is also built ergonomically for a casual shooter’s hands. Instead of the traditional vertically flipping screen, it carries a horizontally flipping LCD screen, allowing users to easily see what’s being caught on camera. It comes with a 3.5mm microphone jack and a wind screen accessory to reduce wind interference.

Sony will start selling the ZV-1 at authorized Sony stores and through Lazada starting June 2020. It will retail for US$ 799.99.

SEE ALSO: Sony Xperia 1 II camera phone now available for pre-order