Huawei faked the Nova 3i’s selfie ads

Recently, Huawei has made major waves with their spectacular smartphones. Among others, one of their accolades highlight the brand’s amazing camera capabilities. With that in mind, you would think that Huawei doesn’t need to puff up its chest.

Unfortunately, the scene-stealing brand was recently caught creating misleading marketing materials.

Usually, smartphones advertise their cameras by posting actual shots taken from the device. As you might expect, these photos aren’t always true to life. From processing in post to using other devices, brands can embellish sample photos to suit their marketing. Often minimal, these adjustments usually go unnoticed.

However, Huawei’s ads shone brighter than the Northern Lights. To advertise the new Nova 3i, Huawei Egypt posted an ad that supposedly used the phone’s selfie shooter.

Unfortunately, the hired model accidentally posted Instagram photos from behind the scenes. Among others, the gallery included how they shot the ad. Instead of the advertised Nova 3i, a professional DSLR shot the photo in question.

The photos even show the male model extending his arm towards the camera, as if shooting a selfie.

Eventually, the model deleted the incriminating photos. Unfortunately for Huawei, as with most things on the internet today, keen-eyed observers already lifted the photos before they could disappear forever.

As mentioned above, embellishments are normal enough. However, brands don’t often allow themselves to get caught. More surprisingly, Huawei doesn’t need the camera magic. In fact, the new Huawei Nova 3i wowed in the midrange market.

If anything, the evidence warns users to naturally distrust ads and rely on the phone’s actual performance.

UPDATE (8/20/2018):?Huawei has since posted that the ad includes a disclaimer that states the following:

“The mobile photos and the content is made for illustration only.

There might be a difference in the product visuals and sizes than reality, as well as the ad/film content.”

SEE ALSO:?Huawei P20 and P20 Pro receive permanent price cuts